47 KPI's to Measure Your Success on Social Media

47 KPI's to measure your success on social media.

What is a KPI?

After we establish our goals we need a set of objectives, strategies, and tactics to accomplish, but we also need to measure results to know if everything went according to plan, or if we need to make adjustments.

A Key Performance Indicator (KPI) measures and quantifies the success of your objectives over a specific time period. They should: be aligned with your business goals, provide context, have meaning and most importantly, lead to an action.

Here are some KPI's you can measure from the most popular social media platforms:

Facebook

  1. Likes: Total number of fans on your page
  2. New Likes: No. of new fans on your page. They could be measured by organic or paid likes if you run a campaign
  3. Posts: No. of postings made during the time measured
  4. Post Reach: No. of people who saw your post at any given moment (organic or paid)
  5. Total Reach: No. of people who were served any activity from your page including posts, posts by other people, page like ads, mentions and check-ins
  6. People Talking About This: No. of users who have interacted with your page in the past 7 days
  7. Likes: No. of likes received on your posts
  8. Comments: No. of discussions your posts
  9. Shares: No. of times users who have shared your posts
  10. Engagement Rate: People talking about this divided by your total likes
  11. Clicks: No. of  visits back to your website from shared links.
  12. Offers redeemed: No. of times users redeemed an offer (sale, discount, coupon, download).
 
 

Twitter

  1. Followers: Total No. of followers
  2. New Followers: No. of new followers we have gained (or lost)
  3. Tweets: No. of postings made during the time measured
  4. Mentions: No. of times your account has been mentioned by another user
  5. Replies: No. of discussions with other users
  6. Retweets: No. of times your tweets have been retweeted
  7. Favorites: No. of times your tweets have been favorited by others
  8. Clicks: No. of visits back to your website from shared links
  9. Customer service: No. of issues resolved or questions answered.

Pinterest

  1. Pins: No. of pins originated from your website
  2. Pinners: No. of people pinning from your website
  3. Repins: No. of times a pin from your website has been reppined
  4. Reppiners: No. of people who reppined content from your website
  5. Avg. Daily Impressions: No. of times pins from your website have appeared on Pinterest
  6. Avg. Daily Viewers: No. of times a single person has seen your pin
  7. Avg. Daily Click: No. of visits back to your website
  8. Conversion rate: Percentage of sales/subscribers/downloads coming from Pinterest.

If you don't have Pinterest for Business I highly recommend you switch to it, you get to use their analytics which are very insightful.

YOUTUBE

  1. Videos: No. of uploads made during the time measured
  2. Views: No. of times your videos were seen by other users
  3. Minutes Watched: Estimated amount of time your videos were seen by other users
  4. Subscriptions: Total No. of subscriptions
  5. New Subscriptions: No. of subscriptions we have gained (or lost)
  6. Likes: No. of likes (or dislikes) your videos received
  7. Comments: No. of discussions generated on your videos
  8. Shares: No. of times your video was shared on other platforms
  9. Favorites: No. of times your videos were favorited by other users
  10. Mobile Views: Views generated from mobile (apps or navigation) 
  11. Estimated Earnings: Amount of dollars earned from Youtube Partner.

INSTAGRAM

  1. Followers: Total No. of followers
  2. New Followers: No. of new followers we have gained (or lost)
  3. New Media: No. of photos, videos, and graphics posted during the time measured
  4. Likes: No. of likes received on your posts
  5. Comments: No. of discussions generated on your posts
  6. Reposts:  No. of times your posts were reposted by other users
  7. Mentions: No. of discussions generated on your posts.

Instagram doesn't have any native platform to measure your KPI's, but you can use Iconosquare to do it.


How do you measure your success on social media? what is your preferred analytic to use?